Everyone needs to know what business they’re in and they

need to be able to express that purpose in a few sentences

in their USA.

Using product enhancement towards helping with your current

mission statement, should help determine your business as a

leading provider. For ex; if you’re a plumber, you’re not

in the business of plumbing. If you’re a carpet cleaner,

you’re not in the business of carpet cleaning. You’re in

the business of marketing plumbing or marketing carpet

cleaning services.

Your mission statement is what is best for you. You can

constantly measure all of your activities then to the

mission of your company. You can further measure the

success by the success of your clients or customers. The

more successful your customers are in getting the benefits

from you, the more successful you will be in growing your

business.

If you’re currently not generating the volume of business

you want, your customers aren’t purchasing as much as you

want them to.

Here’s an exercise that you should go through periodically

to evaluate ways you can make your product or service

better, and thereby either increase sales or extend your

product or service life cycle.

Get out a piece of paper and answer the following questions.

1. Write down not what your product or service is, but the

need or desire of your target market that you have

perceived.

2. Brainstorm other ways to fulfill that need in ways other

than through the use of your current product or service.

3. List all the obvious and not so-obvious features of your

product or service.

4. Enhance your product or service with alternative ways to

fulfill your customer’s needs based on the ways you

Brainstormed in #2.

5. Identify your USA versus your competitor’s and any other

alternative products or services.

6. Create five different front and back-end up sell

scenarios for each product and service you intend to offer.

You can encompass one of these attributes in each sale

scenario that you come up with.

7. Determine how best to incorporate incentives for getting

your prospects to buy. You want them to buy, buy now, and

buy from you.

Don’t limit yourself to the list below, but here are some

additional ways you can begin. These are reasons customers

typically patronize a certain business. Identify major

sales advantages that you have over your competition.

Low price Top quality convenient location Friendly

employees Knowledgeable employees Nice business

surroundings Fair credit or return policy Good selection

Convenient hours

The important thing about running a small business is to

know the direction in which you’re heading; to know on a

day-to-day basis your progress in that very direction; to

be aware of what your competitors are doing and to practice

good money management at all times. All this will prepare

you to recognize potential problems before they arise.

In order to survive with a small business, regardless of

the economic climate, it is essential to surround yourself

with smart people, and practice sound business management

at all times.

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7 Tips for Product Enhancement to Increase Your Sales